Updated: Jun 28, 2021
Are you a business owner that wants to stand out in your respective field? As consumer behavior shifts with smartphones and other technology advancements, it's essential to market to your audience through engaging content. If you have a business or sell a service, it's vital to market it on a website, social media, or other channels so your audience knows who you are and what you have to offer. Small businesses can showcase their goods and services through blogs, copy on their website, social platforms, email marketing, and more. Content is an essential part of digital marketing and a way to increase your success on Google.
Through valuable and relevant content, your business can:
Engage and connect with your current audience
Grow your audience
Provide a solution
Understand your consumers
Offer insight into your expertise
Reduce your bounce rate
Drive your audience to convert
By creating fresh, engaging, and relevant content, you can attract new customers and keep current ones coming back for more. The phrase "content is king" is often used to describe the importance of content and its role in your websites' success. Content should be original and resonate with your audience by providing insight, information, or a solution to their problems. But how do you go about creating excellent, fresh content that makes an impact on the SERPs? Below, we have broken down a few of the top content trends that will be prominent in 2021:
Content consistently plays an integral role in marketing. By taking the time to craft original content, you can improve your standings on Google's search result pages. When you start ranking on Google, especially on the first few pages, you have a higher chance of people clicking on your website. Over time, Google's algorithm changes, and it's important to keep track of SEO standards and what type of content will likely be successful. It's beneficial to research and determine what kind of content will garner results for your website with the new year. By doing this, you can develop a content strategy that helps you reach your marketing goals. The following are some of the top content trends in 2021 to consider and implement into your marketing strategy.
One of the top trends of 2021 is utilizing zoom, live, and other video platforms to connect and engage with your audience. With the pandemic, businesses need to use various media channels to communicate with their audience since it is not an option in-person. Using video to go live, you can connect with the people that support your business and give them updates. You can get creative and provide updates, tutorials, educational guides, and any virtual event that engages your audience. Video is an effective and engaging medium to interact with your audience. By using Facebook, Instagram, or another platform, you can connect with a broader audience, including new and current customers.
Not only is the content itself essential, but the experience is as well. No one wants to read an article or blog that is challenging to get the desired information. If you have a page with tons of ads or other disruptive items, it can be difficult for a reader to focus, causing them to leave your site or platform altogether. You can create a seamless content experience by ensuring that your page is easy to navigate and interlinks to other resources.
By taking this approach, you can make the experience more enjoyable for your audience while ensuring that they stay on your page and travel throughout your site for more information. One of the biggest takeaways is that the content experience is just as important as the content piece itself. With this in mind, the content experience will be a significant focus and top trend in 2021. Create a content experience that encourages your audience to stay on your site, engage with your content, and continue to navigate your site to contact you for your products or services.
With limited in-person options available for most businesses, multi-channel marketing will be more critical than ever in 2021. Many people are now home, leaning into their social accounts, so companies need to keep up with their audience and provide high-quality content through various mediums. From your website to your Facebook account, Instagram, Twitter, and other platforms, it's essential to focus on each platform and what it can offer your audience. You can do the following to ensure you are utilizing all of your channels to the best of your ability:
Create information-rich blogs for your website
Go live on Instagram and Facebook with recent business updates, events, and offers
Create videos that are engaging, fun, and relevant
Host webinars with guides, tutorials, and "how-tos"
Use social media advertisements
Post images on Instagram and Facebook of your products or services to keep your audience engaged
Podcasts are on the rise in terms of mediums that audiences are utilizing. As podcasts are becoming more and more popular, they become a useful tool for businesses to share their insight. Podcasts can increase your brand's visibility and offer a new way for your audience to consume your messages. With more people working from home or spending time at home due to the pandemic, they search for valuable information and entertainment. Make sure you do your audience research to ensure your specific audience consumes podcasts as a preferred medium. If you find that your audience is listening to podcasts regularly, it is something to consider implementing on your end. Audiences are out there looking to connect and engage with brands. Continually seek new ways to resonate with them and provide relevant resources and content!
SEO, search engine optimization, is a trend in digital marketing that never goes out of style! In 2021, SEO will continue to play a significant role in digital marketing. By optimizing SEO, you can ensure your website performs well on Google, and you are driving traffic to your site through the appropriate keywords. To optimize for success, take the time to develop an SEO strategy, do your keyword research, and look to Google for information on their ranking factors. SEO can be an incredibly viable tool, and in today's age, it's necessary to keep up with the latest digital marketing trends to stay ahead of the curve. To get started, take a look at our on-page SEO checklist for some tips on how to improve your user experience!