Updated: Aug 5, 2019
SEO, search engine optimization, can help your business increase visibility online. Whether you own a local restaurant, have an automobile repair business, or run a landscaping business that serves multiple states, you can use Wix and SEO to get more customers. It's known as one of the most modern marketing approaches to gain more traffic to websites organically. It's a cost-effective option that can result in huge ROI. While SEO is a marathon and not a sprint, Wix makes search engine optimization simple. There are steps you can take to maximize your success on the search engines with your Wix website.
10 SEO tips to get more traffic to your Wix Site
The following tips will help you utilize your Wix website to attract more searchers to your site. These strategies will also play a significant role in your site becoming more credible in the eyes of Google, which is essential for SEO. You can use this as a guide and make sure to stay up to date with modern practices to get the most out of your SEO strategy.
1. Use long-tail keywords
Long-tail keywords are incredibly useful to attract people searching for phrases related to your business. Often, people type longer phrases into Google or the other search engines, which makes them ideal for including in your content. That way, when Google crawls your website, it will recognize those long-tail keywords as relevant to what people are searching. Long-tail keywords are less competitive in SEO rankings than short form keywords because they are more specific. They tend to be 3 - 5 words, while short-form keywords are 1-2 words and very broad. Shorter, broader keywords bring in millions of results when people search for them online, which makes them more competitive. It's best to be specific and narrow in on your particular service and location.
2. Pick the right domain
Domains are integral to your success in the search engines. With Wix, you can get your domain and connect it to your website. Not only does your domain name set the tone for your brand, but it also plays a role in how well you rank. You want to make sure it's catchy, concise, and indicates what your business does. Put yourself in the shoes of a consumer when creating your domain name. Think about your main services, locations, and industry, and incorporate those factors into the domain. Having a professional domain will help establish your brand as one that is trustworthy.
It's no secret that society is drastically shifting towards a more mobile-oriented world. With that sentiment in mind, a mobile-friendly site is necessary. Without a website that is optimized for mobile use, your audience may get frustrated with their experience and bounce. You want to make sure your site is responsive on mobile devices with quick load time and easy navigation to the different pages. Look to your mobile device for perspective. Mobile screens are much smaller than laptops and desktop computers, which means you need to prioritize what you want users to see first and make it easy for them to do so. Wix supports AMP mobile pages, and that helps accelerate load time on the page, making the ideal mobile experience.
4. Maximize success with backlinks
Backlinks are another way to gain credibility in the search engines. Optimizing your website is a great start, but you will get extra SEO points from Google if other sites link to yours as well. Think of backlinking as a way of different sites informing Google that yours is valuable. The key to backlinking is ensuring that your backlinks are coming from legitimate websites. While backlinks are beneficial, make sure that your links are not coming from spam sites because that will do more harm than good.
5. Submit a site map
A site map is a guide to your website and how everything is related. It helps Google crawl your website, which improves your overall SEO. Not only does a site map enhance your search engine optimization, but it helps your audience quickly navigate throughout your website. You can submit a site map through Google Console or Wix's Wiz!
6. Create valuable content
What's a website without excellent content? People often search the internet for more information on local businesses. Use your website to illustrate your message clearly to those who visit. Your content should center around the focal points of your business and provide value to those who are reading. Keep your content focused on keywords related to your business so that it's relevant to what people are searching for in your industry. If you need some creative inspiration, Wix has several excellent blog ideas to get the momentum going!
7. Write descriptions and titles
Descriptions give searchers a better idea of what your page is about and also allows you to write compelling copy that will entice people to click. It's equally as essential to fill in your metadata with unique content that won't be flagged for duplicate content. You can optimize by creating different titles and descriptions for each page.
8. Focus on local SEO
If you're looking to get more business in your area, local SEO should be your next goal. Many people are often searching for different services near them. Focusing on your local SEO will help you attract more people in your area. The most significant step to local SEO is setting up and claiming your Google My Business profile. Once you claim your business, it will show up in Google Maps, and users can locate you. You can also use the Wix site booster app to sign up for local directories which will appear in the search queries. Honing in on your local area is a great way to put your business on the online map and bring in more customers.
9. Give your images alt tags
While images engage your audience and provide and a visual reference, they can also improve your search engine optimization efforts. By giving your image an alt tag, you are giving it a description, which in return helps Google. Without an alt tag, Google will not understand your photo and how it's relevant to the content. Wix makes it easy to insert pictures, infographics, and visuals to any page. If you add alt tags to your images, you will have a higher chance of ranking overall.
10. Use the Wix SEO Wiz
Wix, with its user-friendly platform, provides tools and resources to assist you along the way. You can utilize Wix's SEO Wiz to give you new ideas and stay up to date with the latest search engine optimization strategies. SEO takes persistent effort and time, but this can give you the proper foundation.
Many business owners just do not have the time for DIY SEO. If you are in the same boat, Wix SEO Pros is a great resource for Wix Search Engine Optimization services.