Updated: Jun 28, 2021
In this day and age, your business's website needs to be responsive, engaging, and easy to navigate so that your users have the best experience. As your website is the heart of your marketing platform, it's essential to take the time to be mindful of your consumer and how you can deliver the information and experience they are looking for online. From the website design to the fonts, colors, content, navigation, CTA, and more, everything needs to align for your users to continue to stay on your website and look into your products and services. Below we break down some tips that will help create an excellent experience for the users that come to your website.
One of the critical aspects of a website is the response time. Your website needs to respond to a user's needs, or they will likely leave your site and go to a competitor. If a page has a high bounce rate, there's also a good chance that it doesn't load quickly enough for your visitor. There are some aspects you can control to speed up your site, including being mindful of the image sizes, videos, code, hosting server, plugins, external scripts, and more.
In website design, it's important to use the right fonts and colors throughout your pages. The goal is to make the website look visually appealing and engaging while also responsive and easy to find information. If it is difficult for your audience to read the text on your site, it may deter people from staying on, which affects your bounce rate. When people bounce from your site, that means they cannot find the information that they are looking for and are choosing to look elsewhere. Through fonts, color choices, and navigation, you can set your visitor up for success and keep them on your site, which increases the chances of converting to a customer.
Another integral component to your site's experience is the Call to Action. The Call to Action guides your audience in the right direction throughout the site. Whether through a contact form, a blog, e-book, or other direction, your CTA takes them through the next step. It's important for CTA's to be throughout your website on each page, so your audience can follow through easily. Below are a few steps you can take to create a compelling Call to Action:
Links to your contact page
Downloadable PDF's, guides, how-to's, product catalogs, and more
Online scheduling tools
Links to other pages on your site such as a blog or a resource hub
An option to subscribe to newsletters or blog
Nowadays, people are often using their mobile devices to browse the web for products and services. With this change in behavior, it's important to be mindful of how your website will appear and perform on mobile devices and tablets. You can take steps to make your website easy to navigate on mobile devices by ensuring that the font size is large enough to read on a small device, limit the amount of clutter, reduce the size of your forms and images, as well as creating a vertical mobile menu, so it's easy to see.