Updated: Jun 28
In 2019, there is an average of 3.5 billion searches per day on Google. With so many searches from all over the world, the competition for the top spot is hot. Everyone is aiming to appear in the first few search results for their respective industry, especially locally.
With SEO, you can take measures to ensure your brand visible online and easy for people to find in the search engines. Combining both technical and creative efforts, you can gain credibility in Google and other search engines and attract traffic to your website with valuable content.
Roughly, a third of all mobile Google searches are related to a specific location, which is what makes GMB so useful. Studies also show that 50% of “near me” Google searches done via mobile result in a store visit. With so many users taking action after searching for a local business, it makes sense why Google My Business is essential for any company to capitalize on online.
First, let's dive into what Google My Business is and how you can utilize it. It's a free tool that assists businesses in managing their online presence in Google Search and Google Maps. On GMB, you can create custom posts to showcase your business. These posts can consist of new products, an informative blog post, an upcoming event, and more. When someone searches your business, your Google My Business post will appear on the right side under the “knowledge panel.” The knowledge panel contains essential information such as location, hours of operation, a contact number, the type of services provided, and more.
Google My Business helps both searchers and Google make sense of the information that you provide about your business. Google will use your information to provide relevant results for those who are looking for products or services in your respective industry. It also gives your audience a stronger idea of what your company has to offer.
There are many benefits to optimizing your Google My Business profile. Alongside increased visibility in search engine results, your GMB creates a better buying experience for consumers and also drives traffic to your social media networks. How can you optimize your profile? Following the following tips to enhance your online presence.
Detailed information helps your searchers have a better understanding of what your business has to offer. Make sure you give your audience a clear picture of what services you provide, what you specialize in, and how they can contact you. A description can also help in the case of there not being a specific category listed for the type of business you run.
Not only do descriptions inform your searchers, but they also improve your SEO. The report allows Google to rank you for more searches on the search engine, which leads to more visibility and traction to your website.
Keywords are essential for many aspects of SEO, including those in your Google My Business profile. Similar to website search engine optimization, Google uses a variety of ways to display search results, including relevant keywords and phrases to your business listing.
Adding keywords that are related to your business will be incredibly helpful for both Google and searchers, especially since your business website is listed directly within your Google My Business profile. You can determine relevant keywords by including the type of services you provide, your specific location, and related terms.
Images help paint a picture of what your business looks like from both the location and the products you have. You can include the outside of your company to help people locate it. A great way to customize this part of your profile is to upload pictures that showcase your product. For example, if you are a restaurant business, you can add photos of your most popular dishes, specialty cocktails, and desserts.
Images help establish your brand. Google states that businesses with photos receive 42% more requests for driving directions to their location from users on Google. Also, 35% more clicks through to their websites than companies that don't have photos. Google My Business lets you upload a logo to represent your brand, a cover photo, and additional photos. Utilize all of these to represent your business accurately.
One of the most prominent features of Google My Business is the posts you can create. This feature allows you to highlight upcoming events, take a searcher to your website, or use the CTA to have them call for immediate service. You can fully customize your posts and choose the right Call to Action to fit your needs.
It's best to keep your posts concise to 100 words, even though Google allows for up to 300. With a smaller post, it's easier for searchers to view the entire thing, as a longer post will be cut off after a certain amount of words. The post can include blogs, company news, upcoming events, and more. It's recommended to post frequently as well, at least every seven days. Use these posts to showcase what you would like searchers to know about your business. Remember to be creative, consistent, and concise with your posts.
Whether they are good reviews or bad, it's essential to respond to them all. According to the Local Consumer Review Survey, 86% of consumers read reviews for local businesses. With that many people directly looking for reviews, it's recommended to stay on top of any new responses from people who have interacted with your business.
People look to reviews to see if your business is credible and worthwhile, so by responding to them, you have a chance to engage and show others that you are listening to your customers. If you have a bad review, you can turn it into a positive by respectfully responding and setting an example of how you handle mistakes. Taking this action will help with your credibility as a business. You can keep your responses short, sweet, and personal to their experience.
Videos are dominating the social sphere at this point. Not only do videos increase engagement, but they also help showcase your brand. Studies show that almost 50% of Internet users look for videos related to a product or service before visiting a store.
With compelling videos, you can engage and communicate with searchers on GMB. You can either upload to your photos or upload videos as a post. Video drives a 157% increase in organic traffic from SERPs, so if you're not utilizing video in your strategy, now is the time to start.
Most importantly, ensure that you are keeping up with all changes in your business and noting them on your GMB profile. Stay consistent with regular posts at least once a week and continually upload new photos and videos. If you are frequently posting, responding to review, and uploading new material, this will significantly help your overall SEO strategy.
Overall, Google My Business provides businesses the opportunity to showcase their brand and increase SEO standings with customizable posts, information, and visual media. It can help set you apart from other companies who do not have updated information. With such a prominent online culture in 2019, optimizing for mobile searches is critical to success. Taking measures to optimize your GMB profile to the best of your ability will put you in an excellent position for online success. Remember to include detailed, concise, and up to date information regularly for the best results.