Google is always trying to find ways to increase user experience on their search engine pages and recently they have been making a big push for adding image thumbnails to their mobile search results to help results pop, like in the search shown to the right. Image Thumbnails, a mobile SERP favorite, are now present on far more SERPs than they had been even just days ago. The proliferation of mobile Image Thumbnails was largely due to local searches. That is, and as opposed to the past, Google is now showing Image thumbnails for queries that indicate a local service.

Just as Google is constantly aiming to increase user experience, site owners should, too! We are focusing on your mobile user experience this month due to the continued increase of mobile web searchers. Below is a screenshot of your mobile vs. desktop vs. tablet users for the past month.