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Keyword Density

This month we have updated your keyword density to best reflect your services or products. Firstly, what exactly is keyword density? Keyword density refers to the number of times a keyword appears on a given webpage or within a piece of content as a ratio or percentage of overall word count. As a side note, keyword stuffing is a black hat SEO technique that is frowned upon by Google. It is the practice of cramming as many keywords as possible on a webpage, often in a way that feels forced and unnatural to the reader. Typically, this was accomplished by including lenthy footers at the bottom of webpages, which would contain dozens - or even hundreds - of keywords of common search terms. We spent time cerating a a good keyword density across key pages of your site and paid attention to using keyword variants without stuffing. Keyword variants are slight variations on a given keyword. For example, a user searching for used cars for sale may use search terms other than 'used cars for sale' when trying to find a dealer. They might use 'secondhand vehicles for sale' or another different yet closely related search term. 

We also took some time to review your heading structure. This is important for readability of the page for not only your human visitors but for the search engine bots that crawl and index your page; this makes your site user and search engine friendly. 

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Above is a keyword cloud of your current content. We have generated this to evaluate whether your most important keywords are present throughout your site or if some could use improving. We made improvements by adding important keywords into Headings, Titles and Content where appropriate. 


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