This month we have implemented a call to action on your site that will help further encourage customer reviews for your business! Here are a few reasons why this is important to your SEO and customer conversion:
Countless studies have shown that more reviews equal more revenue. One popular study by iPerceptions found that customers are 63% more likely to buy from sites that display customer reviews.
One of the great side benefits of having customer reviews is that they make it easier to rank for long-tail search phrases that customers write in their reviews.
The more reviews you have on these sites, and the more positive they are, the higher chance you’ll have at ranking in Google’s local 3-pack, which is valuable regardless of whether you only operate locally or work on a national scale.
Here is an article from Forbes further explaining the importance of customer reviews:
Here is your new eye-catching CTA section for reviews, located on this page:
Checking for Crawl Errors
We have also checked to make sure your site has no crawl errors, and fixed any that may have appeared. A crawl error occurs when Google’s bots have trouble ‘crawling’ or reading/viewing your page in order to index it properly for Google searches. When you encounter crawl errors, your website can be hindered from appearing in a search results page, even when your target audience has performed the ideal search query. There are two main errors: site errors and URL errors. Server errors occur when Google is not able to access the URL, the site was busy, or the request has timed out. This may happen when the server is lagging or is being blocked. URL errors may occur when you need your sitemap updated, you moved a page, changed an image or something was not properly redirected.